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Project created in collaboration with my clients and approved by them. Two personal trainers sought to expand their outreach during the pandemic by offering at-home training sessions tailored to individuals of all levels, from beginners to advanced."
The product was designed as a web app due to investment considerations, with a focus on mobile responsiveness. Each plan offered users various payment and time options. Additionally, users received training through explanatory videos and, depending on their plan, had access to instructors for answering questions. The platform also featured a form utilized by industry professionals to set up specialized training sessions. Furthermore, users had the option to purchase training e-books.
In addition to crafting the visual identity, I collaborated with the client to design their logo exactly to their specifications. Furthermore, I developed an ebook and established an Instagram presence for the brand, both aligned with the newly created visual identity.
The website and Instagram presence we developed yielded significant traffic, and the client's student base expanded. However, eventually, they transitioned to offering private training sessions individually. As a result, the partnership between the duo that formed the brand was discontinued.
By: Barbara Travassos Balduini
