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One of my initial website designs underwent a redesign process. A software engineer reached out to me for consultancy, seeking assistance with color schemes and overall layout. We even discussed creating a new logo, although the client ultimately preferred to retain the existing one. Concurrently, I provided consultancy on social media engagement, drawing upon my studies in marketing.
The software engineer who developed the website from its inception embarked on a mission to undertake a redesign and reevaluate various features. Seeking to modernize and enhance the website's flow to attract more customers and increase sales for our client, he enlisted my assistance in revamping the layout. Our collaborative goal was to infuse the website with contemporary elements while optimizing its functionality.
I employed Color Psychology principles to inform my choices, ensuring alignment with the brand's identity. Together with the team, we rigorously tested and evaluated each step of the flow to ensure its intuitiveness before the relaunch.
Our client experienced a surge in demand for their furniture, attracting attention from suppliers, companies, and customers seeking to do business with them. Notably, prominent Brazilian brands like CAMP (a beverage company) approached them to furnish their entire offices. Leveraging my background as an interior designer, I was frequently called upon to develop both 2D and 3D projects. However, after a few years, the client opted to explore other sales avenues, leading to the discontinuation of the website.
By: Barbara Travassos Balduini
