Visual identity for pet App

As I mentioned earlier, this project was like my first 'child.' From the outset, I envisioned its appearance and carefully selected colors based on their significance and impact. Designing the logo was a particularly special endeavor, and seeing it come to life and applied across the screens was incredibly fulfilling.

Before the app was born

I approached each color choice with the intention of evoking specific emotions in the user. My goal was to create a platform that felt warm, friendly, and infused with love, akin to the bond we share with our beloved pets and those we wish to assist but may not know how. Additionally, I aimed to instill a sense of hope. By blending these emotions with an analysis of our competitors, the application's visual identity emerged. I also envisioned the persona of our users and crafted communication strategies accordingly.

UX/UI

My initial inspiration stemmed from my passion for pets and the genuine need driving the creation of the app. Conducting a benchmark analysis of prominent pet websites provided valuable insights. With these insights, I developed the flow and wireframes. Envisioning the concept, I then crafted the logo and style guide, ensuring they resonated with the app's essence and purpose.

Final

This product has the potential to truly make a difference in the lives of animals, and it's my dream to see it become a reality one day.

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By: Barbara Travassos Balduini

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