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Two brothers approached me with the idea of launching a men's clothing store. Inspired by their Greek-sounding surnames, I collaborated with them to create the brand's visual identity.
Throughout the creation process, I began with rough sketches on paper before translating them to the computer. Remarkably, the final result mirrored exactly what I had envisioned. The client was thrilled with the outcome, leading us to develop the first line of clothes and establish their Instagram presence. Remarkably, the design was approved on the first attempt, requiring no further modifications!
I created the logo, its variations and the brand's inaugural collection.
Unfortunately, the venture faced challenges with the supplier, leading the brothers to discontinue the business. Still, the brand was created with their vision in mind and they express their intention to one day revive it.
by: Barbara Travassos Balduini.
